The Challenge

Turn fragmented enthusiasm into coordinated capability.

Owned by one of the world’s largest tech companies, our client is a leading manufacturer of smart home security devices, and their Go-to-Market (GTM) teams have had no shortage of AI enthusiasm. Between marketing, creative, and retail activation, they’ve tested hundreds of tools. But they initially experimented independently and lacked a cohesive strategy.

Over time, leadership recognized that scattered efforts could not scale responsibly within the company’s strict compliance and security frameworks. 245+ tools were in play, approvals were unclear, and access as well as fluency varied from team to team.

Plus, while leaders championed AI publicly, they didn’t all model its use in daily work, leaving others hesitant to follow suit. The company’s goal was to move from experimentation to enablement and turn creative curiosity into measurable capability, giving its GTM teams the confidence and structure to innovate safely and effectively.

The Solution

A structured path from insight to implementation.

Onward Search led a multi-phase AI Enablement engagement built to empower leadership, uncover blockers, and scale responsible AI use. During the discovery stage, we interviewed department heads, surveyed power users, audited the organization’s tools, and reviewed their policies.

Our analysis revealed that the company’s challenge wasn’t skill; it was systems. Teams were capable, but constrained, by access barriers, tool overload, and ambiguous guidance. With those insights, we designed and delivered a six-week upskilling program blending strategic consulting, hands-on training, and real-time implementation.

The next phase began with an organization-wide AI 101 Workshop introducing foundational concepts, approved tools, and use cases from GTM’s real workflows. Together, we explored AI-powered brief development, campaign planning, creative review, and more.

Finally, we led four live 90-minute Champion Labs focused on practical adoption. Participants mapped daily workflows, tested the company’s internal tools, and built reusable prompt libraries as well as AI assistants. Each session ended with open office hours to ensure teams could immediately apply what they learned. Upon the engagement’s completion, we delivered session recordings, a friction map detailing adoption barriers, and strategic recommendations for continued growth.

The Impact

AI Fluency, consistent standards, and the tools to move forward.

Our client’s GTM teams now have the structure, confidence, and clarity to use AI responsibly and the foundation to measure progress in the next phase of their AI journey.